Over time the business slowly grew and we reached a bit of a turning point. It was evident that managing two jobs was becoming impossible so I made the decision to take the leap of faith to run The Horse Diva full time. A scary decision but I remember thinking if I don’t try I will never know. With more hours to put into the business, the two websites continued to grow and then we faced our next challenge, working from home. I remember one Christmas we were standing at the counter at The Post Office and we knew we were one parcel short. We looked everywhere, every mail sack was emptied (yes by now fellow customers were raging at us!) but we couldn’t find it. When we got home we found it in a completely random room having been abandoned when we had dashed to take a customer’s phone call. In reality the business had grown so much it had taken over the house with stock not only in a garden outbuilding, it had completely swamped my Dad’s Workshop and then the office was at the other end of the house. Every time the phone went we were frequently dashing from one place to another. Not very professional you might say but this was the reality of growing a small family business.  

Of course this point in time happily prompted a move to a local commercial property and it felt like we had made it! As expected with business growth comes increased pressure as we had more overheads to pay. Obviously we were determined to make it work and we have since moved again to move into a bigger premises. We now have a dedicated office, stock room and order packing room all next to one another. How novel!

Over the years as the business has grown I have always tried to keep my aim of bringing a personal touch to online shopping at the forefront of the website and everything we do. This feels even more achievable now with the use of videos and social media. Throughout the website you might notice my ideas about how to finish off a present – add some biscuits to a mug and coaster set, the easiest items gift wrap if it’s not your forte or a nice coordinating “padder present” (little extra) as we call them here! From the start I wanted the website to appeal to both keen equestrians and family members of horse lovers who perhaps themselves are not into horses at all. The world of horses can be a scary place some times and I want to continue to break down that boundary bringing vibrancy and fun into shopping for horsey gifts and riding wear.   

Since our launch in 2010 I have been thrilled that the business has been featured in many publications such as Horse and Hound, Horse Magazine. Pony Magazine, Hertfordshire Life and Horse and Rider. Of course you can keep up to date with all our news and sneaky previews on our social media on either our Facebook Page or Instagram.

Please also see the FAQ page which may answer any other questions you have about us. Our full Terms & Conditions about The Horse Diva’s service are also available.

Katie and The Horse Diva Team